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\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3068\u4e0a\u4f4d\u8868\u793a\u3092\u7dad\u6301\u3059\u308b\u6226\u7565<\/h2>\n<p><strong>\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\uff1a<\/strong><\/p>\n<p>\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u306f\u3001<strong>\u9867\u5ba2\u6e80\u8db3\u5ea6<\/strong>\u3084<strong>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8<\/strong>\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<strong>\u9867\u5ba2\u4f53\u9a13<\/strong>\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304b\u3089\u306e\u652f\u6301\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001<strong>\u72ec\u81ea\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9<\/strong>\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u3068\u306e\u9055\u3044\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u9577\u671f\u6226\u7565\uff1a<\/strong><\/p>\n<p><strong>\u300c\u8907\u6570\u5e97\u8217\u306eMEO\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3068\u65b9\u6cd5\u300d<\/strong>\u3092\u6d3b\u7528\u3057\u3001\u7d99\u7d9a\u7684\u306b\u4e0a\u4f4d\u8868\u793a\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u3001<strong>SEO\u306e\u6700\u9069\u5316<\/strong>\u3084<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong>\u3092\u901a\u3058\u3066\u3001\u30b5\u30a4\u30c8\u306e\u5b58\u5728\u611f\u3092\u9ad8\u3081\u307e\u3059\u3002\u307e\u305f\u3001<strong>\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406<\/strong>\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3068\u306b\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30bb\u30af\u30b7\u30e7\u30f37: \u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n<p><strong>Q1: \u8907\u6570\u5e97\u8217\u306eMEO\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3068\u65b9\u6cd5\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p><strong>A1:<\/strong> \u4f8b\u3048\u3070\u3001<strong>CRM\u30b7\u30b9\u30c6\u30e0<\/strong>\u3001<strong>AI\u81ea\u52d5\u5316\u30c4\u30fc\u30eb<\/strong>\u3001<strong>\u30c7\u30fc\u30bf\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong>\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3001\u5206\u6790\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u7387\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><strong>Q2: \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u3069\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3059\u308b\u306e\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p><strong>A2:<\/strong> \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001<strong>RFM\u5206\u6790<\/strong>\u3084<strong>\u9867\u5ba2\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc<\/strong>\u3092\u8003\u616e\u306b\u5165\u308c\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3001\u597d\u307f\u3001\u5730\u57df\u7279\u6027\u306a\u3069\u3092\u3082\u3068\u306b\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/p>\n<p><strong>Q3: \u5730\u57df\u5225\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u3069\u306e\u3088\u3046\u306b\u7acb\u6848\u3059\u308b\u306e\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p><strong>A3:<\/strong> \u5730\u57df\u5225\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u3082\u3068\u306b\u3001<strong>AdWords<\/strong>\u3084<strong>Facebook Ads<\/strong>\u3092\u5229\u7528\u3057\u3066\u3001\u5730\u57df\u9650\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n<p><strong>Q4: \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7d50\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u76e3\u8996\u3059\u308b\u306e\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p><strong>A4:<\/strong> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7d50\u679c\u306f\u3001<strong>CTR<\/strong>\u3084<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong>\u306a\u3069\u306e\u6307\u6a19\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u8a55\u4fa1\u3057\u307e\u3059\u3002<strong>Google Data Studio<\/strong>\u3092\u5229\u7528\u3057\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30c7\u30fc\u30bf\u76e3\u8996\u3068\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p><strong>Q5: \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u78ba\u7acb\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p><strong>A5:<\/strong> \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u78ba\u7acb\u3059\u308b\u306b\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001<strong>A\/B\u30c6\u30b9\u30c8<\/strong>\u3092\u5b9f\u65bd\u3057\u3066\u3001\u6700\u9069\u306a\u6226\u7565\u3092\u767a\u898b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2>\u30bb\u30af\u30b7\u30e7\u30f38: \u307e\u3068\u3081\u3068\u4eca\u3059\u3050\u3067\u304d\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300c<strong>\u8907\u6570\u5e97\u8217\u306eMEO\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3068\u65b9\u6cd5<\/strong>\u300d\u306b\u3064\u3044\u3066\u5b66\u3073\u307e\u3057\u305f\u3002\u8981\u70b9\u3092\u4ee5\u4e0b\u306b\u307e\u3068\u3081\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5b9a\u7fa9\u3059\u308b<\/li>\n<li>\u5730\u57df\u5225\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7d50\u679c\u3092\u76e3\u8996\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u78ba\u7acb\u3059\u308b<\/li>\n<li>AI\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u7387\u5316\u3092\u884c\u3046<\/li>\n<li>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u884c\u3046<\/li>\n<\/ul>\n<p>\u4eca\u3059\u3050\u53d6\u308c\u308b\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\uff1a<\/p>\n<ul>\n<li><strong>CRM\u30b7\u30b9\u30c6\u30e0<\/strong>\u306e\u5c0e\u5165\u3084\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3092\u958b\u59cb\u3059\u308b<\/li>\n<li><strong>RFM\u5206\u6790<\/strong>\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5b9a\u7fa9\u3059\u308b<\/li>\n<li><strong>AdWords<\/strong>\u3084<strong>Facebook Ads<\/strong>\u3092\u5229\u7528\u3057\u3066\u3001\u5730\u57df\u5225\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n<li><strong>Google Data Studio<\/strong>\u3092\u5229\u7528\u3057\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7d50\u679c\u3092\u76e3\u8996\u3059\u308b<\/li>\n<li><strong>A\/B\u30c6\u30b9\u30c8<\/strong>\u3092\u5b9f\u65bd\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u5584\u3059\u308b<\/li>\n<\/ul>\n<p><strong>AdOptimizer<\/strong>\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u300c\u8907\u6570\u5e97\u8217\u306eMEO\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3068\u65b9\u6cd5\u300d<\/strong>\u3092\u3055\u3089\u306b\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eca\u3059\u3050\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\u3068\u89e3\u6c7a\u7b56<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u3057\u3070\u3057\u3070\u5931\u6557\u3059\u308b\u4f8b\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u3089\u304b\u3089\u5b66\u3073\u3001\u89e3\u6c7a\u7b56\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u306e\u5931\u6557\u4f8b\u3068\u305d\u306e\u89e3\u6c7a\u7b56\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u5931\u6557\u4f8b1: 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\u7af6\u5408\u5206\u6790\u304c\u4e0d\u5341\u5206<\/strong>\n<p>\u7af6\u5408\u4f01\u696d\u306e\u52d5\u5411\u3092\u628a\u63e1\u305b\u305a\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u3092\u767a\u63ee\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u89e3\u6c7a\u7b56\uff1a<\/strong>\u5b9a\u671f\u7684\u306a\u7af6\u5408\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3001\u5f7c\u3089\u306e\u5f37\u307f\u3084\u5f31\u70b9\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u81ea\u5206\u305f\u3061\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li><strong>\u5931\u6557\u4f8b3: \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u591a\u69d8\u6027\u306b\u6b20\u3051\u308b<\/strong>\n<p>\u4e00\u3064\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306b\u983c\u308a\u904e\u304e\u308b\u3068\u3001\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308a\u3001\u9867\u5ba2\u3078\u306e\u5c4a\u304d\u304c\u72ed\u307e\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u89e3\u6c7a\u7b56\uff1a<\/strong>\u591a\u69d8\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u9867\u5ba2\u306b\u5c4a\u304f\u3088\u3046\u306b\u3057\u307e\u3059\u3002SEO\u3001SNS\u3001\u30e1\u30fc\u30eb\u30de\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3001\u69d8\u3005\u306a\u624b\u6bb5\u3092\u99c6\u4f7f\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<li><strong>\u5931\u6557\u4f8b4: \u30c7\u30fc\u30bf\u5206\u6790\u304c\u4e0d\u5341\u5206<\/strong>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u7d50\u679c\u3092\u5206\u6790\u3057\u306a\u3044\u3068\u3001\u6539\u5584\u306e\u4f59\u5730\u3092\u63a2\u308a\u51fa\u305b\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\u89e3\u6c7a\u7b56\uff1a<\/strong>Google Analytics\u3084Google Data Studio\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u7d50\u679c\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304b\u3089\u5b66\u3073\u3001\u6226\u7565\u3092\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h2>\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u6226\u7565<\/h2>\n<p>\u5e02\u5834\u3067\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u4f1d\u3048\u65b9<\/strong>\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u6b74\u53f2\u3084\u7406\u5ff5\u3001\u4f7f\u547d\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306b\u5f37\u3044\u5370\u8c61\u3092\u4e0e\u3048\u307e\u3059\u3002\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u306e\u7d46\u3092\u6df1\u3081\u307e\u3059\u3002<\/p>\n<\/li>\n<li><strong>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u9577<\/strong>\n<p>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u7279\u9577\u3092\u6301\u3061\u3001\u7af6\u5408\u4ed6\u793e\u3068\u660e\u78ba\u306b\u5dee\u5225\u5316\u3057\u307e\u3059\u3002\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u7279\u9577\u3092\u5f37\u8abf\u3057\u3001\u9078\u629e\u80a2\u3068\u3057\u3066\u512a\u4f4d\u306b\u7acb\u3061\u307e\u3059\u3002<\/p>\n<\/li>\n<li><strong>\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u306e\u8cea<\/strong>\n<p>\u512a\u308c\u305f\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002\u8fc5\u901f\u53c8\u6709\u793c\u306a\u5bfe\u5fdc\u3092\u5fc3\u304c\u3051\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u5f97\u307e\u3059\u3002<\/p>\n<\/li>\n<li><strong>\u4fa1\u683c\u6226\u7565<\/strong>\n<p>\u4fa1\u683c\u3092\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u4fa1\u683c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u306b\u52dd\u3061\u629c\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8<\/strong>\n<p>\u4e00\u8cab\u6027\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306b\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u6df1\u304f\u690d\u3048\u8fbc\u307f\u307e\u3059\u3002\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4e00\u8cab\u6027\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u8b58\u5ea6\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h2>\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3088\u304f\u3042\u308b\u8cea\u554f\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<dl>\n<dt>Q1. \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306f\u3069\u306e\u3088\u3046\u306b\u59cb\u3081\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f<\/dt>\n<dd>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084CRM\u30b7\u30b9\u30c6\u30e0\u3092\u901a\u3058\u3066\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30e0\u3092\u8a2d\u7f6e\u3057\u3066\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u597d\u307f\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/dd>\n<dt>Q2. RFM\u5206\u6790\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/dt>\n<dd>RFM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3001\u6700\u8fd1\u306e\u8cfc\u8cb7\uff08Recency\uff09\u3001\u983b\u5ea6\uff08Frequency\uff09\u3001\u91d1\u984d\uff08Monetary\uff09\u306e3\u3064\u306e\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u8a55\u4fa1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/dd>\n<dt>Q3. AdWords\u3084Facebook Ads\u306f\u3069\u306e\u3088\u3046\u306b\u4f7f\u3044\u5206\u3051\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f<\/dt>\n<dd>AdWords\u306f\u691c\u7d22\u5e83\u544a\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63a2\u3057\u3066\u3044\u308b\u6642\u306b\u5e83\u544a\u3092\u8868\u793a\u3057\u307e\u3059\u3002\u4e00\u65b9\u3067Facebook Ads\u306fSNS\u5e83\u544a\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u9867\u5ba2\u306e\u8208\u5473\u3084\u884c\u52d5\u5c65\u6b74\u3092\u5206\u6790\u3057\u3066\u5e83\u544a\u3092\u8868\u793a\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/dd>\n<dt>Q4. Google Data Studio\u306f\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f<\/dt>\n<dd>Google Data Studio\u306f\u3001\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u63a5\u7d9a\u3057\u3066\u3001\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u7d50\u679c\u3092\u76e3\u8996\u3057\u3001\u5206\u6790\u3059\u308b\u969b\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304b\u3089\u5b66\u3073\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/dd>\n<dt>Q5. A\/B\u30c6\u30b9\u30c8\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/dt>\n<dd>A\/B\u30c6\u30b9\u30c8\u3068\u306f\u30012\u3064\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3084\u5e83\u544a\u3092\u6bd4\u8f03\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u691c\u8a3c\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u5584\u3057\u3001\u9867\u5ba2\u3078\u306e\u5c4a\u304d\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/dd>\n<\/dl>\n<h2>\u307e\u3068\u3081\u3068\u4eca\u3059\u3050\u3067\u304d\u308b\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n<p>\u4ee5\u4e0a\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3057\u305f\u3002\u8981\u70b9\u3092\u632f\u308a\u8fd4\u308a\u3001\u4eca\u3059\u3050\u5b9f\u884c\u3067\u304d\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5b9a\u7fa9<\/strong>\uff1a\u30d6\u30e9\u30f3\u30c9\u306e\u6b74\u53f2\u3001\u7406\u5ff5\u3001\u4f7f\u547d\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u3001\u5185\u5916\u306b\u4f1d\u3048\u307e\u3059\u3002<\/li>\n<li><strong>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/strong>\uff1aCRM\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u3084\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3092\u958b\u59cb\u3057\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u5730\u57df\u5225\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>\uff1aAdWords\u3084Facebook 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